Last edited by Mibei
Wednesday, July 22, 2020 | History

2 edition of investigation of word of mouth influences on attitude and intention found in the catalog.

investigation of word of mouth influences on attitude and intention

Akmal Aini Othman

investigation of word of mouth influences on attitude and intention

the case of cola drinks

by Akmal Aini Othman

  • 33 Want to read
  • 5 Currently reading

Published by University College Dublin in Dublin .
Written in English

    Subjects:
  • Word-of-mouth advertising.,
  • Cola drinks -- Marketing.,
  • Consumers -- Attitudes.

  • Edition Notes

    Thesis (M.B.A.) - University College Dublin, 1995.

    StatementAkmal Aini Othman.
    The Physical Object
    Paginationvii,64,[8]p. :
    Number of Pages64
    ID Numbers
    Open LibraryOL19593192M

      The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumers make purchase decisions. Empirical studies have established an effect of eWOM on sales but disagree on which online platforms, products, and eWOM metrics moderate this by: The fact today's consumers believe more on the customer word of mouth A number of researches have been done on impact of e-WOM on customer purchase intention. A research conducted by Jalilv and and Samiei () examined the extent to which e-WOM among consumers can influence influence the acceptance and use of products and services File Size: KB.

    by positive word of mouth and lack of negative word of mouth (Mcgriff, J. A, ). An additional target could be the entrance of a brand in a fresh market. If the brand has not a good representation by the Word-of-Mouth distribution, it will be really hard for the company to set off its products and services in this fresh Size: KB. Health care is a tremendously expensive service that deeply impacts the daily life of individuals. It has become crucial to understand all the factors that influence the usage of these services. Word-of-mouth (WOM) is such a factor, because it strongly affects the health behavior. A research gap exists when it comes to the analysis of the current state of WOM research in the .

    Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have evolved and new, forms of online communities were shaped. These changes affected the ways businesses can leverage the power of word-of-mouth . provides a valuable addition when it comes to the investigation of the influence of online reviews on consumers’ attitude and intention. To make consumers’ attitude and intention measurable, four variables are introduced, namely general trust in online reviews, perceived risk, booking intention, and Size: 2MB.


Share this book
You might also like
Better homes and gardens new cook book.

Better homes and gardens new cook book.

The new Fun with Dick and Jane

The new Fun with Dick and Jane

Urban Church Breakthrough

Urban Church Breakthrough

Forbidden childhood

Forbidden childhood

Toxicology of the kidney

Toxicology of the kidney

Education and nation-building in plural societies

Education and nation-building in plural societies

Planning a years pulpit work.

Planning a years pulpit work.

Sixth report on euro preparations.

Sixth report on euro preparations.

Mirrors for behavior

Mirrors for behavior

A Scottish naturalist

A Scottish naturalist

Excel Spreadsheet to Accompany Jiambalvo, Managerial Accounting

Excel Spreadsheet to Accompany Jiambalvo, Managerial Accounting

International Workshop On Counselling in Distance Education, September 20th-22nd 1983, Downing College, Cambridge, United Kingdom

International Workshop On Counselling in Distance Education, September 20th-22nd 1983, Downing College, Cambridge, United Kingdom

Itinerarium curiosum; or, An account of the antiquities, and remarkable curiosities in nature or art, observed in travels through Great Britain.

Itinerarium curiosum; or, An account of the antiquities, and remarkable curiosities in nature or art, observed in travels through Great Britain.

Andy Warhol

Andy Warhol

U.S. Department of Labor, Occupational Safety and Health Administration, regional offices

U.S. Department of Labor, Occupational Safety and Health Administration, regional offices

Investigation of word of mouth influences on attitude and intention by Akmal Aini Othman Download PDF EPUB FB2

The main findings from this research are related to the key role played by positive eWOM received towards an individual’s attitude, subjective norm and perceived behavioural control which influences their intention to book their accommodation through an online peer-to-peer Author: See Kwong Goh.

The Effect of Electronic Word of Mouth on Intention to Book Accommodation via Online Peer-to-Peer Platform: Investigation of Theory of Planned Behaviour. a credible influence on both attitude and intention to revisit Tunisia as a destination.

Some further theoretical and marketing implications are discussed in this study. Keywords: eWOM, Consumer behavior, Tourists’ attitudes, Travel intention, SEM.

Introduction Word of mouth (WOM) is the communication between. The Effect of Electronic Word of Mouth on Intention to Book Accommodation via Online Peer-to-Peer Platform: Investigation of Theory of Planned Behaviour See-Kwong Goh * Taylor’s Business School, Taylor’s University, Lakeside Campus, No.

1 Jalan Taylor’s, Subang Jaya, Selangor, Malaysia. The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM factors influencing consumers’ intention to buy.

By using the findings from 69 studies, this research identified best (e.g. argument quality, valence, eWOM usefulness, trust in Cited by: 8. usage and motives of involvement in a word-of-mouth communication; a second part with questions about.

eWOM, brand image, brand attitudes and purchasing intention and a third part to identify the demographic. characteristics (by two questions in terms of age and gender) and the preferable smartphone brand. – Based on message source theory, the purpose of this paper is to use positive electronic word‐of‐mouth (eWOM) settings to examine the influence of message source credibility on brand attitude (brand trust, brand affection, and purchase intention).

The current study also uses the elaboration likelihood model to examine the moderating effect of product Cited by: A Study of Purchase Influence and Behavioral Intention on the Adoption of Electronic Word of Mouth (eWOM) Systems: /JECO This study investigates how relevant factors representing the central and peripheral routes affect Chinese consumer adoption of eWOM : Tiong-Thye Goh, Bing Yang, Xin Dai, Dawei Jin.

word-of-mouth (eWOM) settings to examine the influence of message source credibility on brand attitude (brand trust, brand affection, and purchase intention). The current study also uses the elaboration likelihood model to examine the moderating effect of product involvement on theFile Size: KB.

Fu and J. H.F. Chen: An Investigation of Factors that Influence Blog Advertising Effectiveness customers make purchasing decisions based upon the experiences of other customers [5].

Previous studies showed that, in word-of-mouth communication, negative information has a much greater influence than positive information [11].File Size: KB.

The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Instagram affects brand attitude and, consequently, influences purchase intention.

Electronic word of mouth, Brand attitudes, Brand image, Purchase intention, Smartphones. Abstract Word of mouth communication has changed massively over the years, due to sophisticated technologies and new techniques, to a more ubiquitous form of communication called electronic word of mouth.

The purpose of this paper is toFile Size: KB. Abstract. This study investigates how the valence, channel, and social tie strength of a word-of-mouth (WOM) conversation about a brand relate to the purchase intentions and WOM retransmission intentions of WOM recipients.

The analysis uses a nationally representative sample ofindividual conversations about different by: The purpose of this paper is to investigate the effects of customer perceptions of service quality on electronic word of mouth (eWOM) and switching intentions through cognitive and emotional responses.,The authors have developed a theoretical framework based on behavioural theories to analyse the environmental aspects of relationships that affect customer behavioural by: 7.

Research on the impact of eWOM communication can be classified into market-level analysis and individual-level analysis [55]. In this review, 47% (22 out of 47 articles) of the articles adopted the market-level approach, while 53% (25 out of 47 articles) focused on the individual-level analysis (see by: Godes, D.

Using online conversations to study word-of-mouth communication. Marketing science Goh, SK., & Ho, Vt., & Jiang N. The effect of electronic word of mouth on intention to book accommodation via online peer-to-peer platform: Investigation of Theory of Planned : Krisana Kitcharoen.

Purpose-The aim of this paper is to investigate how E-word of mouth via Facebook, combined with other factors such as: online presence, social closeness, and trust influence individuals' attitudes towards restaurants in Jordan.

The purpose of this study is to investigate the impacts of electronic word-of-mouth (eWOM) on the individual’s attitudes towards the quantity and quality of online store reviews and consider how it impacts their behavior.

We incorporate brand trust as a mediator in the relationship between eWOM and purchase : Tran Thi Huyen, Joyce Costello. Keywords: Electronic Word of Mouth, Tourist Attitude, Travel Intention, Islamic destinations, Iran 1. Introduction Word of mouth (WOM) is communication about products and services between people who are perceived to be independent of the company providing the product or service, in a medium perceived to be independent of the company (Silverman Cited by: Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product: /ijom This paper examines the impact of exposure to Electronic Word of Mouth (EWOM) on consumer purchase intention.

More specifically, the study focuses on theCited by: 4. label brands are brand, brand related activities (advertisement & word of mouth), perception, attitude, purchase intention and demographic factors.

The study proved brand and brand related factors are not significant factors that influence purchase intention. However, for food products, price-qualityFile Size: 2MB.Understanding the Influence of Electronic Word-of-Mouth on Outbound Tourists’ Visit Intention Ping Wang Turku School of Economics, University of Turku, Turku, Finland @ Abstract.

The valence of online user-generated reviews is an increasing impor-tant antecedents affecting tourist’s decision with the pervasion of Web andCited by: 4.The Influence of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Iranian Telecommunication Industry.

American Journal of Business, 4(1), [44] Smith, T., Coyle, J. R., Lightfoot, E., and Scott, A. (). Reconsidering models of influence: the relationship between consumer social networks and word-of-mouth effectiveness.